酒店管理本科课程体系优化研究——基于EHL课程设计的启示
On the Optimization of Undergraduate Curriculum System in Hotel Management—Based on the Insights from EHL’s Curriculum Design

目前，中国酒店业迅速复苏，但酒店管理本科教育仍面临招生缩减和课程滞后的双重困境。本文以瑞士洛桑酒店管理学院(EHL)本科课程体系为研究案例，探讨了如何通过课程设置改革以适应行业需求和市场变化的路径。EHL的课程体系通过模块化设计，涵盖了专业技能、商业分析、跨文化沟通与创新能力等多个维度，旨在培养毕业生在数字化转型、个性化服务和全球化商业环境背景下的卓越管理能力。研究结果为中国酒店管理本科教育的发展提供了有益的启示，强调课程设置的稳定性与及时更新并重，以造就适应行业变革的高素质人才。
China’s hospitality industry has witnessed a rapid recovery recently. However, undergraduate education in hotel management continues to grapple with challenges such as declining enrollment and outdated curricula. This study examines the undergraduate curriculum system of the Ecole h？telière de Lausanne (EHL) to explore how curriculum reforms can effectively address the evolving demands and market dynamics of the hospitality industry. EHL’s curriculum, designed in a modular fashion, covers multiple dimensions including professional skills, business analysis, intercultural communication, and innovation, with the aim of cultivating graduates’ exemplary management capabilities in the contexts of digital transformation, personalized service, and a globalized business environment. The findings offer valuable insights for the development of undergraduate hotel management education in China, emphasizing the importance of balancing curriculum stability with timely updates to nurture highly qualified talents capable of adapting to industry transformations.