多模态翻译中的诗学操纵——以《三体》封面为例
Poetic Manipulation in Multimodal Translation—A Case Study of the Covers of The Three-Body Problem

本文聚焦于诗学在多模态翻译中的操纵机制，旨在剖析文学作品封面翻译策略及其承载的文化内涵。研究以安德烈·勒菲弗尔的诗学操纵理论为基础，选取《三体：地球往事》多种语言版本的封面为样本，对比分析不同语言版本封面的模态差异。研究发现，英文初版封面构建西方科幻叙事模式，影响多语种版本创作；文字模态通过调整翻译、补充信息、引用评价和突出奖项契合目标文化诗学规范；图像模态上，不同语言版本封面各有侧重，如英文版聚焦科学探索，中文版强调人文情感，匈牙利语版和泰语版融入本土文化符号拓展内涵。可见，诗学操纵贯穿多模态翻译，通过优化各模态元素，跨越文化差异，促进文学作品的全球传播。
This paper delves into the poetic manipulation mechanism in multimodal translation, dissecting the translation strategies of literary covers and their cultural implications. Grounded in André Lefevere’s theory, it compares the modal disparities of The Three-Body Problem covers across multiple languages. Findings uncover that the English first-edition cover sets a Western sci-fi narrative model, shaping other language-version creations. In the verbal mode, translations conform to target-culture poetics through techniques like supplementary details, endorsements from renowned figures, and mentions of accolades. Visual-mode covers vary: the English one emphasizes scientific exploration, the Chinese stresses human-universe emotions, and the Hungarian and Thai versions enrich connotations with local cultural symbols. In essence, poetic manipulation pervades multimodal translation. By fine-tuning modal elements, it overcomes cultural divides, facilitating the global spread of literary works.