乡村振兴视角：数字乡村赋能农村电商发展的动力机制与发展路径
Rural Revitalization Perspective: The Dynamic Mechanism and Development Path of Digital Countryside Empowering the Development of Rural E-Commerce

在全面推进农业农村现代化，打造乡村高质量发展新格局的战略背景下，稳步推进乡村振兴战略，亟需挖掘创新发展路径以激活农村经济潜力。数字乡村建设作为新时代乡村发展的重要方向，正逐步成为推动农村电商蓬勃发展的关键驱动力。二者紧密关联，数字乡村凭借其独特优势，为农村电商的崛起与壮大提供了丰富资源和强大动力。深入剖析这一赋能的动力机制，分析技术创新、市场需求、产业融合以及人才支撑等因素在其中的作用，并提出针对性的对策建议，对于充分释放农村电商活力、助力乡村振兴具有深远意义。
Under the strategic background of comprehensively promoting agricultural and rural modernization and creating a new pattern of high-quality rural development, it is urgent to tap innovative development paths to activate rural economic potential to steadily promote the rural revitalization strategy. As an important direction for rural development in the new era, the construction of digital countryside, the construction of digital countryside is gradually becoming a key driving force to promote the vigorous development of rural e-commerce. The two are closely related, and digital countryside, with its unique advantages, provides rich resources and strong impetus for the rise and growth of rural e-commerce. A thorough analysis of this empowering driving force mechanism, examining the roles of factors such as technological innovation, market demand, industrial integration, and talent support within it, and putting forward targeted countermeasures and suggestions, holds profound significance for fully unleashing the vitality of rural e-commerce and promoting rural revitalization.