基于Z世代的抖音短视频营销策略的研究分析
Research and Analysis on Marketing Strategy of TikTok Short Video Based on Generation Z

本文旨在探讨服务营销策略对客户体验、道德观及社区发展的影响。通过分析服务营销的核心维度，结合信度和效度分析方法，研究营销策略如何在不同领域产生积极作用，并为企业在实施营销策略时提供理论支持。分析了服务营销的各个组成部分及其对客户满意度的直接影响，进一步探讨了道德营销实践如何在增强品牌价值的同时促进企业社会责任的履行。本文还重点研究了服务营销策略对社区发展的推动作用，尤其是在提升社会公共服务质量和企业与社会的互动关系方面。通过数据分析和案例研究，本文揭示了不同营销策略维度之间的相互关系，以及它们对企业长期竞争力的影响。本文为企业制定更加精准、可持续的服务营销策略提供了建议，推动服务行业的健康发展。
This article aims to explore the impact of service marketing strategies on customer experience, ethical values, and community development. By analyzing the core dimensions of service marketing and combining reliability and validity analysis methods, this study investigates how marketing strategies can have positive effects in different fields, and provides theoretical support for enterprises in implementing marketing strategies. We analyzed the various components of service marketing and their direct impact on customer satisfaction, and further explored how ethical marketing practices can enhance brand value while promoting the fulfillment of corporate social responsibility. This article also focuses on the role of service marketing strategies in promoting community development, especially in improving the quality of social public services and the interaction between enterprises and society. Through data analysis and case studies, this article reveals the interrelationships between different dimensions of marketing strategies and their impact on the long-term competitiveness of enterprises. This article provides suggestions for enterprises to develop more precise and sustainable service marketing strategies, promoting the healthy development of the service industry.