新媒体时代文旅融合下网红景点旅拍经济与电商协同发展探究
Exploration of the Collaborative Development between the Travel Photography Economy of Internet-Famous Scenic Spots and E-commerce under the Integration of Culture and Tourism in the New Media Era

本文聚焦于互联网时代下，深入探究网红景点旅拍馆与电商协同发展这一新兴产业发展状况。以贵州千户苗寨、贵阳青岩古镇、福建泉州簪花的典型案例为切入点，分析其发展现状、协同发展以及所带来的积极影响。深度探究协同模式发展中所存在问题，如同质化严重、服务水平差异化以及过度依赖平台等问题，并针对性的提出解决策略，旨在通过促进电商与网红景点旅拍馆协同发展与可持续发展提供理论支撑与实践指导。
This paper focuses on the development status of the emerging industry of the collaborative development between photo studios in internet-famous scenic spots and e-commerce in the Internet era. Taking the typical cases of the Miao Village of Thousands of Households in Guizhou, Qingyan Ancient Town in Guiyang, and hairpin flower dressing in Quanzhou, Fujian as the entry points, this paper analyzes their development status, collaborative development, and the positive impacts brought about. It deeply explores the existing problems in the development of the collaborative model, such as serious homogenization, differences in service levels, and excessive dependence on platforms, and proposes targeted solutions. The aim is to provide theoretical support and practical guidance for promoting the collaborative and sustainable development of e-commerce and internet-famous photo studios in scenic spots.