农村电商、城乡协调发展与共同富裕——基于马克思主义城乡协调发展理论
Rural E-Commerce, Urban-Rural Coordinated Development and Common Prosperity—Based on Marxist Theory of Urban-Rural Coordination

随着数字经济的快速发展，农村电商在促进城乡协调发展、推动农村产业升级和实现共同富裕方面发挥着重要作用。基于马克思主义城乡协调发展理论，本文深入分析了农村电商对乡村经济增长、农民收入提升及农村社会发展的积极影响。研究认为，农村电商通过优化资源配置、拓宽农产品销售渠道、推动农村产业链延伸和促进农村劳动力转型，成为实现乡村振兴和共同富裕的重要动力。然而，农村电商发展仍面临基础设施薄弱、数字鸿沟明显、人才短缺等挑战。因此，本文提出了加强政策支持、完善基础设施、优化电商生态体系和提升农村电商人才培养等对策，以推动农村电商高质量发展，为实现城乡协调发展和共同富裕提供实践路径和理论支撑。
With the rapid development of the digital economy, rural e-commerce plays a crucial role in promoting urban-rural coordinated development, upgrading rural industries, and achieving common prosperity. Based on the Marxist theory of urban-rural coordinated development, this paper analyzes the positive impact of rural e-commerce on rural economic growth, farmers’ income improvement, and social development. The study finds that rural e-commerce optimizes resource allocation, expands agricultural product sales channels, extends the rural industrial chain, and facilitates rural labor transformation, making it a key driver of rural revitalization and common prosperity. However, challenges such as weak infrastructure, a significant digital divide, and a shortage of skilled talent persist. Therefore, this paper proposes countermeasures such as strengthening policy support, improving infrastructure, optimizing the e-commerce ecosystem, and enhancing talent cultivation in rural e-commerce. These strategies aim to promote the high-quality development of rural e-commerce and provide practical pathways and theoretical support for urban-rural coordination and common prosperity.