新质生产力赋能浙江跨境电商高质量发展的对策研究
Research on Countermeasures for Empowering High-Quality Development of Cross-Border E-Commerce in Zhejiang Province with New Quality Productivity

在全球数字经济深化发展背景下，本研究以新质生产力为理论框架，系统解析跨境电商升级的内在逻辑与动态机制。新质生产力通过技术革命、组织创新与制度演化的三维协同，重构生产要素数字化组合与价值创造范式。理论层面，提出“创新生态系统”模型：技术维度以算法嵌入与数字孪生突破物理约束，组织维度形成模块化网络与平台生态，制度维度构建敏捷治理框架。动态机制层面，揭示技术触发–组织调适–制度重构的螺旋演进规律，强调创新扩散、网络效应与路径依赖的交互作用。聚焦浙江实践，诊断出技术应用表层化、组织协作碎片化与制度创新滞后性三大矛盾，其根源在于技术–组织–制度协同链条的断裂。针对性地提出构建智能决策体系、重塑生态价值网络、建立动态制度响应等对策，强调通过技术穿透、组织弹性与治理实验实现三维协同。研究为跨境电商高质量发展提供了兼具理论解释力与实践操作性的框架，揭示了数字时代生产力系统重构的复杂适应机制。研究强调，深化新质生产力赋能，对浙江跨境电商拓展全球市场、构建现代化体系具有战略意义，也为全国提供示范样本。
Against the backdrop of the deepening development of the global digital economy, this study, based on the theoretical framework of new quality productivity, systematically analyzes the internal logic and dynamic mechanism of the upgrading of cross-border e-commerce. New quality productivity, through the three-dimensional synergy of technological revolution, organizational innovation, and institutional evolution, reconstructs the digital combination of production factors and the value creation paradigm. Theoretically, it proposes the “innovation ecosystem” model: in the technological dimension, it breaks through physical constraints through algorithm embedding and digital twins; in the organizational dimension, it forms modular networks and platform ecosystems; in the institutional dimension, it builds an agile governance framework. At the dynamic mechanism level, it reveals the spiral evolution law of technology triggering - organizational adaptation - institutional reconstruction, emphasizing the interaction of innovation diffusion, network effects, and path dependence. Focusing on the practice in Zhejiang, it diagnoses three major contradictions: superficial application of technology, fragmented organizational collaboration, and lagging institutional innovation. The root cause lies in the disconnection of the technology-organization-institutional synergy chain. Targeted countermeasures are proposed, including building an intelligent decision-making system, reshaping the ecological value network, and establishing a dynamic institutional response mechanism, emphasizing the realization of three-dimensional synergy through technological penetration, organizational flexibility, and governance experiments. The research provides a framework for the high-quality development of cross-border e-commerce that is both theoretically explanatory and practically operational, revealing the complex adaptive mechanism of productivity system reconstruction in the digital