“数商兴农”背景下县域农村电商人才培养对策研究
Research on the Countermeasures of Rural E-Commerce Talent Training in the County under the Background of “Developing Agriculture through Digital Commerce”

在“数商兴农”工程全面推进的背景下，县域农村电商成为乡村振兴的重要推动力，人才则是县域农村电商发展的关键要素。当前，随着农村电商的发展，我国县域农村电商人才的培养取得一定的进展，但我国县域农村电商人才的培养仍存在人才供需结构矛盾、培训体系不健全、政策落实不到位、发展环境有待优化等问题进行分析，提出构建“分层分类”培训体系、创新“政企校村”协同机制、组建专兼结合教师队伍、营造县域农村电商人才培养的良好环境等对策，旨在促进县域农村电商的发展，促进农民增收，实现乡村振兴，农业农村现代化迈上新进程。
Under the background of the comprehensive promotion of the project of “digital commerce promoting agriculture”, county rural e-commerce has become an important driving force for rural revitalization, and talent is the key element for the development of county rural e-commerce. At present, with the development of rural e-commerce, the cultivation of rural e-commerce talents in counties in China has made some progress, but there are still problems in the cultivation of rural e-commerce talents in counties in China, such as the contradiction of talent supply and demand structure, the imperfect training system, the inadequate implementation of policies, and the development environment to be optimized. This paper analyzes and puts forward countermeasures such as the construction of “hierarchical classification” training system, the innovation of “government, enterprise, school and village” collaborative mechanism, the establishment of a full-time and part-time teacher team, and the creation of a good environment for the cultivation of rural e-commerce talents in counties. It aims to promote the development of rural e-commerce in counties, promote the income of farmers, achieve rural revitalization, and embark on a new process of agricultural and rural modernization.