数字经济背景下农村电商助力乡村振兴产业发展策略研究
Research on Industrial Development Strategies for Rural E-Commerce to Boost Rural Revitalization under the Background of Digital Economy

在数字经济背景下，农村地区正积极探索与数字经济的深度融合路径，众多农户依托数字互联网平台开辟电商经营新赛道，逐步构建规范化的农产品发展体系。这一趋势不仅为乡村振兴注入数字化驱动力，推动农村区域经济水平发展，同时也有力促进了传统农业体系向现代数字化产业体系的转型升级。本研究立足于数字经济背景，系统阐释农村电商发展的现实价值，剖析当前农村电商发展面临的问题困境，并从基础设施升级、人才培育机制创新、农业品牌打造等层面提出多维优化路径，旨在为农村电商助力乡村振兴战略的纵深推进提供决策参考，推动构建现代农业产业体系新格局。
In the context of the digital economy, rural areas are actively exploring the path of in-depth integration with the digital economy, and many farmers are relying on digital Internet platforms to open up new tracks for e-commerce operations, and are gradually building a standardized system for the development of agricultural products. This trend not only injects digital driving force for rural revitalization and promotes the development of rural regional economic level, but also strongly promotes the transformation and upgrading of the traditional agricultural system to the modern digital industrial system. Based on the background of digital economy, this study systematically explains the real value of rural e-commerce development, analyzes the current problems and dilemmas faced by rural e-commerce development, and proposes multi-dimensional optimization paths from the levels of infrastructure upgrading, talent cultivation mechanism innovation, and agricultural branding, etc., aiming at providing decision-making references for the deepening promotion of rural e-commerce for rural revitalization strategy and promoting the construction of a new pattern for the modern agricultural industrial system.