“城市IP化”热潮下日照农民画发展的可能性
The Possibility of the Development of Rizhao Peasant Paintings under the Trend of “Urban IP”

日照农民画是山东省的传统民俗绘画艺术，日照与上海金山、陕西户县，并称为中国“三大农民画乡”。与其他两地的画作相比，日照农民画的市场运作较为艰难，公众对其认知率有待提升。本文立足于“城市IP化”大背景，探究日照农民画作为公共艺术发展以及利用数字技术和日照农民画公共化的可能性，旨在研究日照农民画传承与发展未来，促进日照民俗文化进步，增强日照文化软实力，同时响应二十大提倡文化自信理念，促进文化自信理念的树立和弘扬。
Rizhao peasant painting is a kind of traditional folk painting art in Shandong Province. Rizhao, along with Jinshan District of Shanghai and Huxian County of Shaanxi Province, are known as the “Three Great Peasant Painting Hometowns” in China. Compared with the paintings from the other two places, the market operation of Rizhao peasant paintings is relatively difficult, and the public’s recognition rate of them needs to be improved. Based on the background of “Urban IP”, this article explores the development of Rizhao peasant paintings as public art and the possibility of using digital technology and publicizing Rizhao peasant paintings. The aim is to study the future inheritance and development of Rizhao peasant paintings, promote the progress of Rizhao folk culture, enhance the cultural soft power of Rizhao, and at the same time respond to the concept of cultural confidence advocated by the 20th National Congress, and promote the establishment and promotion of the concept of cultural confidence.