数字经济驱动旅游业高质量发展的理论研究
Theoretical Research on the High-Quality Development of Tourism Driven by Digital Economy

在数字化浪潮席卷各行业的背景下，旅游业正在经历由技术驱动的重要转型期。数字技术赋能旅游业高质量发展，表现为数字技术赋能旅游产业效能、促驱动旅游体系革新、激活业态价值矩阵。但数字经济驱动旅游业高质量发展仍面临许多问题，表现为旅游领域数字孤岛现象较为突出、旅游行业信息保护措施亟待完善、人才培养模式与市场脱节、现行规章体系仍需优化等现实挑战。因此，推动数字技术赋能旅游业高质量发展，应加速推进旅游业数字化转型升级，切实强化旅游业信息防护工作，革新旅游人才培育机制，深化体制改革与体系优化。
With the wave of digitalization sweeping across industries, the travel industry is undergoing a significant period of transformation driven by technology. Digital technology empowers the high-quality development of the tourism industry, which is manifested in the fact that digital technology empowers the efficiency of the tourism industry, promotes and drives the innovation of the tourism system, and activates the value matrix of the business format. However, the digital economy still faces many problems in driving the high-quality development of the tourism industry, which is manifested in the practical challenges such as the prominent phenomenon of digital islands in the tourism field, the urgent need to improve information protection measures in the tourism industry, the disconnection between the talent training model and the market, and the need to optimize the current regulatory system. Therefore, to promote the high-quality development of the tourism industry empowered by digital technology, it is necessary to accelerate the digital transformation and upgrading of the tourism industry, effectively strengthen the information protection of the tourism industry, innovate the tourism talent cultivation mechanism, and deepen the system reform and system optimization.