|
|
E-Commerce Letters 2025
基于CiteSpace的数字化跨境电商研究热点演进与前沿趋势分析
|
Abstract:
本研究利用CiteSpace对CNKI和Web of Science数据库中2014~2025年的数字化跨境电商文献进行计量分析，探讨国内外研究热点演进及前沿趋势。结果表明，国内研究主要关注数字经济、产业转型、供应链优化、物流体系及政策响应，表现出政策与实践导向特征；国际研究则侧重技术应用、企业管理、消费者行为及企业能力建设，热点更新快且主题多样。关键词共现、聚类及凸显分析进一步揭示了国内外研究的差异性与互动趋势。未来研究应加强国内外热点融合，在保持政策与实践导向的同时，借鉴国际研究的技术应用与管理精细化视角，推动跨境电商研究的多元化、精细化与跨学科创新，构建完善的理论与实践体系。
This study employs CiteSpace to quantitatively analyze digital cross-border e-commerce literature from the CNKI and Web of Science databases (2014~2025), examining the evolution of research hotspots and emerging trends in domestic and international contexts. The results indicate that domestic research primarily centers on the digital economy, industrial transformation, supply chain optimization, logistics systems, and policy responses, reflecting a policy- and practice-oriented approach. In contrast, international research emphasizes technological applications, enterprise management, consumer behavior, and capacity building, characterized by rapidly evolving hotspots and diverse topics. Keyword co-occurrence, clustering, and prominence analysis further highlight the distinctions and interconnections between domestic and international research. Future research should enhance the integration of domestic and international research hotspots while maintaining a policy- and practice-oriented perspective. It should also draw insights from international studies on technological applications and refined management approaches, fostering diversification, precision, and interdisciplinary innovation in cross-border e-commerce research to establish a comprehensive theoretical and practical framework.
| [1] | 张夏恒, 李豆豆. 数字经济、跨境电商与数字贸易耦合发展研究——兼论区块链技术在三者中的应用[J]. 理论探讨, 2020(1): 115-121. |
| [2] | 马述忠, 潘钢健. 从跨境电子商务到全球数字贸易——新冠肺炎疫情全球大流行下的再审视[J]. 湖北大学学报(哲学社会科学版), 2020, 47(5): 119-132, 169. |
| [3] | Fodouop Kouam, A.W. (2025) Toward Digital Transformation: Insights into Chinese Cross-Border E-Commerce SMEs during the COVID-19 Pandemic and the Post-Pandemic Era. Sage Open, 15. https://doi.org/10.1177/21582440251318792 |
| [4] | 李玫昌, 贺小刚. 数字化跨境电商赋能新零售供应链价值“智慧”升级探究[J]. 商业经济研究, 2020(9): 150-153. |
| [5] | Li, L., Du, K., Zhang, W. and Mao, J. (2023) Empowering Digital Transformation: The Roles of Platforms. Journal of Information Technology, 39, 650-667. https://doi.org/10.1177/02683962231219520 |
| [6] | Elia, S., Giuffrida, M., Mariani, M.M. and Bresciani, S. (2021) Resources and Digital Export: An RBV Perspective on the Role of Digital Technologies and Capabilities in Cross-Border E-Commerce. Journal of Business Research, 132, 158-169. https://doi.org/10.1016/j.jbusres.2021.04.010 |
| [7] | 石岿然, 孙溢. 提升跨境电商平台供应链韧性路径研究——基于跨境电商SHEIN案例分析[J]. 价格理论与实践, 2024(5): 175-180. |
| [8] | 刘子泽. 数字化时代我国跨境电子支付的机遇与挑战[J]. 北方经贸, 2025(2): 103-106. |
| [9] | Song, L., Yuan, J. and Li, T. (2024) Harmonizing Digital Trade for Sustainable Stride: Unveiling the Industrial Pollution Reduction Effect of China’s Cross-Border E-Commerce Comprehensive Pilot Zones. Journal of Environmental Management, 370, Article ID: 122834. https://doi.org/10.1016/j.jenvman.2024.122834 |
| [10] | 王如玉, 柴忠东, 林家兴. 全球供应链空间重构下的中国外贸“三新”: 新格局、新动能与新质生产力[J]. 重庆大学学报(社会科学版), 2024, 30(3): 18-35. |
| [11] | 庄志杰, 杨艳慧. 数字经济背景下跨境电商服务质量评价体系构建与实证[J]. 商业经济研究, 2022(13): 158-161. |
| [12] | Chen, K., Luo, S. and Kin tong, D.Y. (2024) Cross Border E-Commerce Development and Enterprise Digital Technology Innovation—Empirical Evidence from Listed Companies in China. Heliyon, 10, e34744. https://doi.org/10.1016/j.heliyon.2024.e34744 |
| [13] | Ballerini, J., Ključnikov, A., Juárez-Varón, D. and Bresciani, S. (2024) The E-Commerce Platform Conundrum: How Manufacturers’ Leanings Affect Their Internationalization. Technological Forecasting and Social Change, 202, Article ID: 123199. https://doi.org/10.1016/j.techfore.2023.123199 |
| [14] | Pei, R. and Su, Z. (2025) Key Success Factors for Export Structure Optimization in East Asian Countries through Global Value Chain (GVC) Reorganization. Systems, 13, Article 22. https://doi.org/10.3390/systems13010022 |
| [15] | Yang, Y., Chen, N. and Chen, H. (2023) The Digital Platform, Enterprise Digital Transformation, and Enterprise Performance of Cross-Border E-Commerce—From the Perspective of Digital Transformation and Data Elements. Journal of Theoretical and Applied Electronic Commerce Research, 18, 777-794. https://doi.org/10.3390/jtaer18020040 |
| [16] | 杨胜刚, 谢晋元, 成程. 跨境电商、供应链优化和企业国际化——基于大数据文本分析的经验证据[J]. 国际贸易问题, 2023(10): 1-18. |
| [17] | Li, L., Su, F., Zhang, W. and Mao, J. (2017) Digital Transformation by SME Entrepreneurs: A Capability Perspective. Information Systems Journal, 28, 1129-1157. https://doi.org/10.1111/isj.12153 |
| [18] | 张驰. 跨境电商发展对商贸流通业数字化转型的影响[J]. 商业经济研究, 2022(24): 150-153. |
| [19] | 王津津, 任保平. 跨境电商赋能中国式现代化的逻辑与路径研究[J]. 河南社会科学, 2023, 31(11): 63-73. |
| [20] | 李向前, 朱晓满, 王伊攀. 制度型开放与企业数字化转型——基于跨境电商综合试验区的经验证据[J]. 国际金融研究, 2025(1): 87-96. |
| [21] | Wang, G., Hou, Y. and Shin, C. (2023) Exploring Sustainable Development Pathways for Agri-Food Supply Chains Empowered by Cross-Border E-Commerce Platforms: A Hybrid Grounded Theory and DEMATEL-ISM-MICMAC Approach. Foods, 12, Article 3916. https://doi.org/10.3390/foods12213916 |
