电子商务企业ERP系统应用下的成本管理优化研究
Research on Cost Management Optimization under the Application of ERP System in E-Commerce Enterprises

在电子商务高速发展的背景下，传统ERP系统的成本管理模块因无法适配高频交易、多平台运营及新兴营销模式等特性，导致成本核算偏差与管控效率低下。本文通过文献研究、案例分析及规范研究方法，系统剖析了电商企业ERP系统应用中存在的数据集成效率滞后、业务流程与成本管理脱节、核算体系适配性不足等核心问题。针对这些问题，提出三大优化策略：1) 强化系统数据集成能力，引入大数据处理技术并开发标准化接口，提升多平台数据整合效率；2) 重构业务适配流程，建立跨部门协同机制，将成本控制嵌入采购、营销等核心环节；3) 完善特色核算体系，新增直播带货等新型成本科目，优化多平台动态分摊模型。研究表明，上述策略可显著提升成本核算精度与管控效率，助力电商企业实现资源优化配置与决策科学化，ERP系统在动态商业环境中的适配性改进提供了理论框架与实践路径，对推动业财融合与数字化转型具有重要参考价值。
Under the background of rapid development of e-commerce, the cost management module of traditional ERP system is unable to adapt to the characteristics of high-frequency transactions, multi-platform operations and emerging marketing models, which leads to cost accounting bias and control inefficiency. This paper analyses the lagging data integration efficiency, the disconnection between business process and cost management, and the insufficient adaptability of the accounting system in the application of ERP system of e-commerce enterprises through literature research, case study analysis, and normative research methods. In view of these problems, three major optimization strategies are proposed: 1) strengthen the system data integration capability, introduce big data processing technology and develop standardized interfaces to improve the efficiency of multi-platform data integration; 2) reconstruct the business adaptation process, establish cross-departmental collaboration mechanisms, and embed cost control into the core links of procurement, marketing, etc.; 3) improve the featured accounting system, add new types of cost subjects such as live streaming, and optimize the multi-platform dynamic sharing model. The study shows that the above strategies can significantly improve the accuracy of cost accounting and control efficiency, help e-commerce enterprises to achieve the optimal allocation of resources and scientific decision-making, ERP system in the dynamic business environment to improve the adaptability of the theoretical framework and practical path to promote the integration of industry and finance and digital transformation has an important reference value.