耳朵经济下播客的盈利模式分析——以“小宇宙”APP为例
Analysis of Podcast Profit Models in the Ear Economy Era—A Case Study of “Xiao yu zhou” APP

数字化浪潮下，播客作为一种新兴媒介形式进入了大众的视野。本文基于播客复兴现象，主要探讨播客平台“小宇宙”的盈利模式。通过分析“小宇宙”的平台生态、营销与盈利策略，发现“小宇宙”在当下面临内容良莠不齐、商业化道路模糊、成本高低不平等问题。基于此，针对其出现的问题提出相应的对策和建议，旨在破解“小宇宙”的盈利困境，创新盈利模式，从而提高市场竞争力。
Under the digital wave, podcasts have emerged as a new media form capturing public attention. This paper examines the profit model of the podcast platform “Xiao yu zhou” against the backdrop of the podcast renaissance. By analyzing “Xiao yu zhou” platform ecosystem, marketing strategies, and revenue-generation approaches, the study identifies current challenges such as uneven content quality, ambiguous commercialization pathways, and imbalanced cost structures. Based on these findings, targeted countermeasures and suggestions are proposed to address “Xiao yu zhou” profit dilemmas, innovate its business models, and ultimately enhance its market competitiveness.