逻辑学视域下的营销创新研究 ——基于SHEIN的案例分析
Research on Marketing Innovation from the Perspective of Logic—A Case Study Based on SHEIN

本文着眼于营销与逻辑学的交叉领域，深度探究逻辑学在营销各个环节的具体运用及其对营销效果的显著增强。本文通过细致解析营销流程，详述多种逻辑手段于营销流程的实践应用，并以SHEIN品牌的成功范例展开针对性剖析。同时涉及模糊逻辑、逻辑思维在内容营销、项目营销逻辑模型运用等方面的创新作为，旨在彰显逻辑学为营销流程注入的科学性、高效性与创新性，以期为营销理论的深化、企业营销实践给予理论根基与实践指引。
This paper focuses on the intersection of marketing and logic, and deeply explores the specific application of logic in various aspects of marketing and its significant enhancement of marketing effectiveness. By carefully analyzing the marketing process, this paper elaborates on the practical application of various logical means in the marketing process, and conducts a targeted analysis through the successful example of the SHEIN brand. It also covers innovative practices such as the application of fuzzy logic and logical thinking in content marketing, as well as the application of the logical model in project marketing. The purpose is to demonstrate that logic injects scientificity, efficiency, and innovation into the marketing process, with the hope of providing a theoretical foundation and practical guidance for the deepening of marketing theories and the marketing practices of enterprises.