非遗元素在电视剧中的“三维”植入与传承——以《最食人间烟火色》为例
The “Three-Dimensional” Implantation and Inheritance of Intangible Cultural Heritage Elements in TV Dramas—Taking The Most Human Flame Colors as an Example

本文以《最食人间烟火色》为研究样本，系统论述非物质文化遗产在影视剧中的三维植入策略。在场景建构层面，通过徽派建筑形制还原、水墨构图法则与动态交互设计三重维度，实现传统技艺的沉浸式传播，突破博物馆式的静态展陈模式。情节叙事方面，创新运用时空折叠技法与趣味符号重组，将榫卯工艺的传承困境与人物命运交织，并通过“视觉锚点”理论与“单刀直入”台词策略，完成文化记忆的现代性转译。观念植入维度，借助微观身体叙事与三重情感纽带，将工匠精神具象化为可视的生命律动。研究揭示影视媒介通过建筑、社会、精神三重空间再造，使非遗元素从物质载体升华为文化基因的活性载体，为传统技艺的活态传承开辟新路径。
This paper takes the television drama The Most Human Flame Colors as a case study to systematically examine the three-dimensional implantation strategies of intangible cultural heritage in cinematic narratives. At the level of scene construction, it achieves immersive dissemination of traditional craftsmanship through three dimensions: Huizhou-style architectural restoration, ink-wash composition principles, and dynamic interaction design, transcending the static museum exhibition paradigm. In narrative construction, innovative applications of temporal-spatial folding techniques and symbolic recombination interweave the preservation challenges of mortise-and-tenon craftsmanship with character development. Guided by the “visual anchor point” theory and direct dialogue strategies, the work accomplishes modern reinterpretation of cultural memory. Regarding conceptual implantation, microscopic corporeal narratives and tripartite emotional bonds materialize artisan spirit as visible vitality. The study reveals how cinematic media revitalizes heritage elements through architectural, social, and spiritual spatial reconstruction, transforming them from material carriers into active cultural DNA, thereby pioneering new pathways for the living transmission of traditional craftsmanship.