电子商务平台数据隐私保护问题研究
Research on Data Privacy Protection Issues of E-Commerce Platforms

伴随着互联网经济的迅猛发展，电子商务平台数据隐私保护问题已引发了全社会的广泛关注与讨论。当前电商平台数据隐私保护困境源于法律体系碎片化、技术漏洞、监管执行力度不足及用户权益保障机制缺失等多重因素。针对上述难题，我们应在用户层面，简化协议文本，保障用户行使权益路径，鼓励公众参与监督；在技术层面，以科学技术为依托，构建动态隐私数据保护体系；在法律层面，应对现有法律进行整合，对电子商务平台收集、处理隐私数据的边界进行限定；在监管层面，建立跨部门数据隐私保护协同机制，强化监管效能。
With the rapid development of the Internet economy, the issue of data privacy protection on e-commerce platforms has drawn widespread attention and discussion throughout society. The current predicament of data privacy protection on e-commerce platforms stems from multiple factors, including the fragmentation of the legal system, technical vulnerabilities, insufficient enforcement of regulations, and the absence of user rights protection mechanisms. To address these challenges, we should, at the user level, simplify agreement texts, ensure users’ access to exercising their rights, and encourage public participation in supervision; at the technical level, rely on science and technology to build a dynamic privacy data protection system; at the legal level, integrate existing laws and define the boundaries for e-commerce platforms in collecting and processing privacy data; and at the regulatory level, establish a cross-departmental data privacy protection coordination mechanism and enhance regulatory effectiveness.