乡村振兴背景下电商模式对农业数字化转型影响研究
Research on the Impact of E-Commerce Models on the Digital Transformation of Agriculture in the Context of Rural Revitalization

在乡村振兴战略的推动下，电商模式作为数字经济的重要组成部分，正在深刻影响农业的数字化转型。本文通过分析电商的共享模式、品牌模式、供应链模式在农业生产、流通、销售等环节的作用，探讨其对农业数字化转型的影响机制与实践路径。研究发现，电商模式通过拓宽农产品销售渠道、优化供应链管理、推动品牌建设等方式，显著提升了农业产业链的数字化水平，促进了农业生产的精准化和智能化。本文旨在分析电商模式在农业数字化转型中的实际作用，为战略实施提供科学指导与实践参考，助力农业现代化目标实现。
Under the rural revitalization strategy, e-commerce, a key part of the digital economy, is significantly impacting agricultural digital transformation. This study explores how e-commerce models, including sharing, branding, and supply-chain models, affect agricultural digital transformation across production, distribution, and sales. It finds that e-commerce broadens agricultural product sales channels, optimizes supply-chain management, and promotes brand building, thereby enhancing the digital level of the agricultural industry chain and facilitating precise and intelligent agricultural production. This research aims to clarify the role of e-commerce in agricultural digital transformation, offering scientific guidance and practical references to achieve agricultural modernization.