数字生态文明视域下电子商务发展的困境与出路
The Challenges and Solutions of E-Commerce Development in the Perspective of Digital Ecological Civilization

建设绿色智慧的数字生态文明是当下我国高质量发展的重要方面，电子商务作为数字技术与实体经济融合的产物对于激活数字经济、建设数字中国与美丽中国具有重要意义。总体而言，于数字生态文明视域下探究电子商务发展的意义、困境与出路，对于协调数字技术、经济效益与绿色效应有着重大现实意义。但当今数字生态文明建设的起步阶段，电子商务发展也面临着技术与生态两大方面的困境；可对照困境，从深化数字技术赋能电商绿色发展和强化电子商务绿色化的标准建设、政策支持与执行效能两大方面分析电子商务发展之出路。
Building a green and intelligent digital ecological civilization is an important aspect of high-quality development. E-commerce, as a product of the integration of digital technology and the real economy, is of great significance for activating the digital economy, building a digital China and a beautiful China. However, in the initial stage of digital ecological civilization construction today, the development of e-commerce also faces two major challenges: technological and ecological. Based on the difficulties, the way out for the development of e-commerce can be analyzed from two aspects: deepening the empowerment of digital technology for green development of e-commerce and strengthening the standard construction, policy support, and implementation efficiency of e-commerce greening.