河西走廊电商发展现状、问题及对策研究——以张掖市为例
Research on the Development Status, Problems and Countermeasures of E-Commerce in Hexi Corridor —Taking Zhangye City as an Example

在数字经济蓬勃发展的时代背景下，电子商务成为拉动区域经济发展的一支中坚力量。河西地区虽拥有独特地理位置与丰富资源优势，但经济发展模式传统，产业结构有待优化。张掖市作为河西地区重要城市，大力支持电商发展，取得了一定成绩，如电商交易总额增长、企业数量增加、在农产品及旅游等领域借助电商实现产业升级。但其电子商务发展仍面临诸多挑战，包括电子商务人才匮乏，特色产品标准化、品牌化程度不高，电子商务发展基础设施不健全，对电子商务市场监管力度不够等。本文通过文献研究、实地调研等多种途径进行了深度剖析。针对上述问题，本文提出一系列切实可行的对策建议，如加强电子商务人才培养和引进，完善电子商务发展基础设施，推进特色产品标准化、品牌化建设，加强电子商务市场监管等，旨在为张掖市及河西地区电子商务产业健康持续发展提供有力参考。
In the era of a booming digital economy, e-commerce has become a key force in driving regional economic development. The Hexi region, despite its unique geographical location and abundant resources, still relies on traditional economic development models and has room for optimizing its industrial structure. Zhangye, as an important city in the Hexi region, has strongly supported the development of e-commerce and achieved certain successes, such as increased total e-commerce transaction volume, growth in the number of enterprises, and industrial upgrading in the fields of agricultural products and tourism through e-commerce. However, its e-commerce development still faces many challenges, including a shortage of e-commerce talent, low levels of standardization and branding of local specialty products, an incomplete e-commerce infrastructure, and insufficient market supervision over e-commerce. This paper has conducted an in-depth analysis through various means, including literature research and field investigations. In response to the above issues, this paper proposes a series of practical countermeasures, such as strengthening the training and introduction of e-commerce talent, improving the e-commerce infrastructure, promoting the standardization and branding of local specialty products, and enhancing market supervision over e-commerce, with the aim of providing a solid reference for the healthy and sustainable development of the e-commerce industry in Zhangye and the Hexi region.