绿色物流在电子商务供应链中的发展路径研究
Research on the Development Path of Green Logistics in E-Commerce Supply Chain

电子商务的迅猛发展加剧了物流活动的环境负荷，绿色物流成为实现供应链可持续发展的重要突破口。本文系统剖析了电子商务供应链中绿色物流的实施障碍并提出了相应的发展路径。研究发现，技术标准化缺失、成本分摊机制不完善、主体协同惰性构成绿色物流发展的核心阻碍。因此，本文基于利益共同体理论提出了技术创新、制度重构与生态圈共建三重发展路径，希望能为电子商务绿色转型提供理论参考与实践启示。
The rapid development of e-commerce has intensified the environmental burden of logistics activities, and green logistics has become an important breakthrough for achieving sustainable development of the supply chain. This article systematically analyzes the implementation obstacles of green logistics in e-commerce supply chains and proposes corresponding development paths. Research has found that the core obstacles to the development of green logistics are the lack of technological standardization, imperfect cost sharing mechanisms, and inertia in subject collaboration. Therefore, based on the theory of community of interests, this article proposes a triple development path of technological innovation, institutional restructuring, and ecosystem co-construction, hoping to provide theoretical reference and practical inspiration for the green transformation of e-commerce.