浅析电子商务环境下的老年数字鸿沟与社会工作支持
Analysis of the Digital Divide and Social Work Support for the Elderly in the E-Commerce Environment

随着我国人口老龄化程度持续加深、互联网进一步向中老年群体渗透，老年数字鸿沟现象愈发显著。当前，老年数字鸿沟问题已经成为影响电子商务发展的重要因素，本文阐述老年人使用电子商务的现状、老年数字鸿沟的多维表现，指出电子商务环境中的老年数字鸿沟主要表现为接入、使用、知识、心理四个层面的鸿沟，旨在社会工作专业视角下，对该现象进行专业的思考，通过生态系统理论，从“微观–中观–宏观”三个层面，提出社会工作支持策略，帮助在电子商务环境下处于数字鸿沟的老年群体走出困境。
With the continuous deepening of China’s aging population and the further penetration of the Internet into the middle-aged and elderly groups, the phenomenon of digital divide for the elderly is becoming more and more significant. At present, the digital divide for the elderly has become an important factor affecting the development of e-commerce. This paper expounds the current situation of the elderly using e-commerce and the multidimensional manifestation of the digital divide for the elderly, and points out that the digital divide for the elderly in the e-commerce environment is mainly manifested as a gap at four levels: access, use, knowledge and psychology. Based on the professional thinking of this phenomenon, through the ecosystem theory, from the three levels of “micro-, meso- and macro”, the social work support strategy is proposed to help the elderly who are in the digital divide in the e-commerce environment out of the dilemma.