优势视角理论框架下社群团购模式在老年群体中的应用机制研究
Research on the Application Mechanism of Community Group Buying Model in the Elderly Group under the Theoretical Framework of Strengths Perspective

本研究基于优势视角的理论框架，聚焦于社群团购模式在老年群体中的应用机制，以及在面对人口老龄化与数字经济飞速发展的双重背景之下如何缓解该群体所产生的“数字鸿沟”现象。探讨社群团购模式如何通过商品的数字化线上交易重构老年群体的社区支持网络：该模式不仅通过其低成本、高便捷性的特点满足了老年人的基本物质需求，更依托群体的角色组织商品交易，显著增强老年人的自我效能感与社会归属感，形成“经济–社会–心理”三重效益。还进一步揭示了团购平台的技术适配、社群组织培育及政策引导等是优化该应用机制运行的关键，提供了优势视角理论框架下老年群体社会参与的新视角，也为社区治理创新和积极老龄化实践提供了参考路径。
This study, based on the theoretical framework of the strengths perspective, focuses on the application mechanism of the community group-buying model among the elderly population and how to alleviate the “digital divide” phenomenon among this group in the context of population aging and the rapid development of the digital economy. It explores how the community group-buying model reconstructs the community support network of the elderly through the digital online transaction of goods: this model not only meets the basic material needs of the elderly with its low cost and high convenience, but also organizes commodity transactions based on the roles of the group, significantly enhancing the self-efficacy and social belonging of the elderly, forming a “economic-social-psychological” triple benefit. It further reveals that the technical adaptation of group-buying platforms, the cultivation of community organizations, and policy guidance are the keys to optimizing the operation of this application mechanism, providing a new perspective on the social participation of the elderly under the theoretical framework of the strengths perspective, and also offering a reference path for community governance innovation and positive aging practices.