农村电商高质量发展面临的问题及优化路径研究
Research on the Problems and Optimization Path of High-Quality Development of Rural E-Commerce

农村电商作为数字经济时代的新型商业模式，正在深刻改变农村经济形态，为乡村振兴注入发展新动能。本文围绕农村电商高质量发展展开研究，在对农村电商进行概念界定的基础上，阐述其对乡村振兴的重要意义。通过深入分析当前我国农村电商发展面临的问题，从多维度提出其高质量发展的优化路径，涵盖优化基础设施建设、加强农产品深加工和品牌建设、强化供给保障能力建设以及健全专业电商人才的引进和培养机制等措施，以期为农村电商高质量发展提供理论参考与实践指导。
As a new business model in the era of digital economy, rural e-commerce is profoundly changing the rural economic form and injecting new momentum for rural revitalization. This paper focuses on the high-quality development of rural e-commerce, and expounds its significance to rural revitalization on the basis of defining the concept of rural e-commerce. Through in-depth analysis of the current problems faced by the development of rural e-commerce in our country, this paper puts forward the optimization path of its high-quality development from multiple dimensions, it includes optimizing infrastructure construction, strengthening the deep processing and brand building of agricultural products, strengthening the construction of supply guarantee capacity, and improving the introduction and training mechanism of professional e-commerce talents, in order to provide theoretical reference and practical guidance for the high-quality development of rural e-commerce.