江小白青春文案酒文化产品营销策略研究
Research on the Marketing Strategy of Jiang Xiaobai’s Youth Copy Writing Wine Culture Products

江小白作为中国酒业年轻化转型的标杆品牌，通过“青春文案 + 酒文化”的创新营销模式，成功打破传统白酒市场格局。本研究基于品牌营销、酒文化内涵等框架，系统分析其营销策略的实践路径与优化方向。为传统酒企的年轻化转型提供理论参考与实践借鉴，强调文化赋能与品质提升的协同效应是白酒品牌可持续发展的关键。
Jiang Xiaobai, as a benchmark brand in the rejuvenation transformation of China’s liquor industry, has successfully broken the traditional Baijiu market pattern through the innovative marketing model of “youth copywriting + liquor culture”. This study is based on frameworks such as brand marketing and the connotation of wine culture, systematically analyzing the practical path and optimization direction of its marketing strategy. It provides theoretical reference and practical reference for the young transformation of traditional liquor enterprises, and emphasizes that the synergistic effect of cultural empowerment and quality improvement is the key to the sustainable development of Baijiu brands.