乡村振兴背景下农村电子商务优化路径探索
Exploration of the Optimization Path of Rural E-Commerce in the Context of Rural Revitalization

乡村振兴是为了激发乡村发展活力，增强乡村吸引力，缩小城乡差距，构建新时代乡村可持续发展机制的伟大战略。农村电商正作为一种蓬勃兴起的发展模式，能打破农村地理位置偏远之壁垒，扩宽农产品销售渠道以解决滞销难题，强有力地推动着农村经济社会的整体跃升，其所持续挖掘的发展潜能，为农产品的营销和优化注入了崭新的活力与蓬勃的生机。农村电商在迅猛发展的同时，也面临着诸多阻碍与挑战。本文探讨了当前阶段我国农村电商发展过程中所遇到的核心难题，并基于这些难题，提出了改进建议，以期保障农村电子商务能够保持平稳且长远的进步态势。
Rural revitalization is a great strategy to stimulate the vitality of rural development, enhance the attractiveness of rural areas, narrow the gap between urban and rural areas, and build a mechanism for sustainable rural development in the new era. Rural e-commerce is a booming development model, which can break the barriers of rural geographical location, expand the sales channels of agricultural products to solve the problem of unsalable, and strongly promote the overall leap of rural economy and society. While rural e-commerce is developing rapidly, it is also facing many obstacles and challenges. This paper discusses the core problems encountered in the development of rural e-commerce in China at the current stage, and puts forward suggestions for improvement based on these problems, in order to ensure that rural e-commerce can maintain a stable and long-term progress trend.