乡村振兴背景下农村电商的政策支持与效果评估
Policy Support and Effectiveness Evaluation of Rural E-Commerce under the Background of Rural Revitalization

在全面推进乡村振兴战略的背景下，农村电商作为数字经济与农业经济深度融合的产物，已成为激活农村经济、促进农民增收、缩小城乡差距的重要引擎。然而，受基础设施薄弱、人才短缺、产业链协同不足等因素制约，农村电商仍面临“小散弱”的困境。为了促进农村电商的健康发展，国家出台了一系列的措施包括政策扶持、基础设施建设、人才培育与创业扶持以及财政与金融支持等方面。在国家的大力支持下农村电商呈现出蓬勃发展的态势，带来了经济效益、社会效益、生态效益以及区域效益。构建多层次人才培育体系、强化基础设施与数字技术应用以及提升农产品品质建设等策略是夯实农村电商发展根基和促进农村电商可持续发展的有效途径。
Against the backdrop of comprehensively promoting the rural revitalization strategy, rural e-commerce, as a product of the deep integration of the digital economy and agricultural economy, has become an important engine for activating the rural economy, promoting farmers’ income increase, and narrowing the urban-rural gap. However, due to factors such as weak infrastructure, talent shortage, and insufficient coordination of the industrial chain, rural e-commerce still faces the dilemma of being “scattered and weak”. In order to promote the healthy development of rural e-commerce, the country has introduced a series of measures including policy support, infrastructure construction, talent cultivation and entrepreneurship support, as well as fiscal and financial support. With strong support from the government, rural e-commerce has shown a thriving trend, bringing economic, social, ecological, and regional benefits. Building a multi-level talent cultivation system, strengthening infrastructure and digital technology applications, and improving the quality of agricultural products are effective ways to solidify the foundation of rural e-commerce development and promote sustainable development of rural e-commerce.