绿色生产力视域下农村电商高质量发展研究
Research on the High-Quality Development of Rural E-Commerce from the Perspective of Green Productivity

在乡村振兴战略稳步推进的当下，农村电商作为重构现代流通体系与革新商业生态的重要载体，其战略价值日益凸显。当前我国农村电商产业呈现快速发展态势，但仍在基础设施建设、电商人才培养、农产品质量等方面暴露出亟待解决的问题。本文基于绿色生产力这一生态友好型生产力发展形式，探究其与农村电商的关联性，提出绿色劳动主体的素养提升、绿色生产资料的生态优化、绿色运营模式的智能构建和绿色管理机制的配套支持四条实践路径，旨在为推动农村电商高质量发展提供参考。
At present, as the rural revitalization strategy is steadily advancing, rural e-commerce, as an important carrier for reconstructing the modern circulation system and innovating the business ecosystem, is increasingly highlighting its strategic value. Currently, China’s rural e-commerce industry is showing a rapid development trend, but still exposes urgent issues that need to be addressed in terms of infrastructure construction, e-commerce talent cultivation, and agricultural product quality. This paper, based on the eco-friendly form of productivity development known as green productivity, explores its correlation with rural e-commerce. It proposes four practical pathways: enhancing the quality of green labor, optimizing the ecological aspects of green production materials, constructing intelligent green operation models, and providing supporting green management mechanisms. These pathways aim to offer references for promoting the high-quality development of rural e-commerce.