|
|
E-Commerce Letters 2025
创新平台生态系统多主体竞合关系演化博弈分析
|
Abstract:
创新平台生态系统多主体间竞合关系影响系统的价值创造。为探究多主体竞合关系的演化过程，本研究通过分析创新平台生态系统多主体的竞合行为逻辑，构建了平台企业、互补商和用户三方演化博弈模型，以Matlab软件为工具仿真分析不同主体竞合行为与参数变化下的演化博弈过程及其变化规律。结果表明：(1) 创新平台生态系统的多主体竞合策略组合(异质平台，异质产品，购买)是理想的均衡状态；(2) 技术创新能力、技术互补水平、协同收益、平台激励、市场接受度、投机收益等是影响平台企业、互补商和用户竞合策略选择的重要因素，可通过调控这些因素来促使各方竞合策略演化为稳定均衡状态，从而促进创新平台生态系统良好发展。
The coopetition relationship of multi-agents in the innovation platform ecosystem influences the creation of value in the ecosystem. In order to explore the evolution process of the multi-agent coopetition relationship, by analyzing the multi-agent coopetition behavior logic of the innovation platform ecosystem, this study constructs a three-party evolutionary game model of platform enterprises, complementors and users. In addition, using MATLAB software as a tool, this study simulates and analyzes the evolutionary game process and its changing patterns under different competitive and cooperative behaviors of various entities and parameter variations. It is found that: (1) The combination of multi-agent strategies (heterogeneous platforms, heterogeneous products, purchases) in the innovation platform ecosystem is the ideal equilibrium; (2) Technological innovation capacity, the degree of technological complementarity, mutual benefit, platform incentives, market acceptance, speculative benefit and so on are key factors influencing the coopetition strategy options of platform enterprises, complementors and users to actively. These key factors can be regulated to encourage all parties to choose the evolution and stability strategy for the good development of the innovation platform ecosystem.
| [1] | Barile, S., Simone, C., Iandolo, F. and Laudando, A. (2022) Platform-Based Innovation Ecosystems: Entering New Markets through Holographic Strategies. Industrial Marketing Management, 105, 467-477. https://doi.org/10.1016/j.indmarman.2022.07.003 |
| [2] | Gawer, A. (2014) Bridging Differing Perspectives on Technological Platforms: Toward an Integrative Framework. Research Policy, 43, 1239-1249. https://doi.org/10.1016/j.respol.2014.03.006 |
| [3] | 王节祥, 衡予婧, 胡乾韬, 等. 数字平台与集群企业价值共创的演进机制[J]. 管理评论, 2024, 36(11): 274-288. |
| [4] | 钟琦, 杨雪帆, 吴志樵. 平台生态系统价值共创的研究述评[J]. 系统工程理论与实践, 2021, 41(2): 421-430. |
| [5] | 李宇, 历娇楠. 平台所有者进入互补市场对平台互补企业创新的影响机制[J]. 科技管理研究, 2024, 44(22): 102-112. |
| [6] | 马蔷, 李雪灵, 刘京, 等. 数据资源对企业竞合战略选择的影响机理研究——基于平台理论的多案例研究[J]. 经济管理, 2018, 40(2): 37-54. |
| [7] | 郭元源, 陈意锒, 池仁勇. 与鲨鱼共游: 合法性视角下边缘互补者竞合感知对价值创造的影响研究[J]. 研究与发展管理, 2024, 36(1): 80-93. |
| [8] | Boudreau, K.J. and Jeppesen, L.B. (2014) Unpaid Crowd Complementors: The Platform Network Effect Mirage. Strategic Management Journal, 36, 1761-1777. https://doi.org/10.1002/smj.2324 |
| [9] | Zhu, F. and Liu, Q. (2018) Competing with Complementors: An Empirical Look at Amazon.Com. Strategic Management Journal, 39, 2618-2642. https://doi.org/10.1002/smj.2932 |
| [10] | Nalebuff, B.J. and Brandenburger, A.M. (1997) Co-Opetition: Competitive and Cooperative Business Strategies for the Digital Economy. Strategy & Leadership, 25, 28-33. https://doi.org/10.1108/eb054655 |
| [11] | 魏江, 曹建萍, 焦豪. 基于竞合理论的集群企业技术能力整合机理研究[J]. 科学学与科学技术管理, 2008(6): 135-141. |
| [12] | 马蔷, 李雪灵, 刘京, 等. 数据资源对企业竞合战略选择的影响机理研究——基于平台理论的多案例研究[J]. 经济管理, 2018, 40(2): 37-54. |
| [13] | 张宇飞, 张雅文. 竞合理论下的东北地区冰雪产业协同发展与差异化营销策略[J]. 辽宁体育科技, 2021, 43(2): 6-11. |
| [14] | 李庆雪, 张迎新, 兰仲伟, 等. 先进制造企业与服务提供商竞合策略演化博弈分析[J/OL]. 计算机集成制造系统, 1-19. https://doi.org/10.13196/j.cims.2024.0167, 2025-03-25. |
| [15] | 刘静. 创新生态系统内平台型企业竞合演化研究[J]. 全国流通经济, 2024(17): 105-108. |
| [16] | 孙新波, 张媛, 王永霞, 等. 数字价值创造: 研究框架与展望[J]. 外国经济与管理, 2021, 43(10): 35-49. |
| [17] | 关新华, 谢礼珊. 价值共毁: 内涵、研究议题与展望[J]. 南开管理评论, 2019, 22(6): 88-98. |
| [18] | Hein, A., Schreieck, M., Riasanow, T., Setzke, D.S., Wiesche, M., Böhm, M., et al. (2020) Digital Platform Ecosystems. Electronic Markets, 30, 87-98. https://doi.org/10.1007/s12525-019-00377-4 |
| [19] | Wang, C.H., Chang, C. and Lee, Z.C.R. (2022) Business-to-Business Platform Ecosystem Practices and Their Impacts on Firm Performance: Evidence from High-Tech Manufacturing Firms. Journal of Manufacturing Technology Management, 33, 1005-1026. https://doi.org/10.1108/jmtm-07-2021-0253 |
| [20] | 李佳, 冯天丽, 万代彬. 战略行动场域理论研究新进展[J]. 外国经济与管理, 2023(11): 1-15. |
| [21] | Chen, Y. and Sun, Y. (2021) Determinants of Platform Ecosystem Health: An Exploration Based on Grounded Theory. Journal of Business Economics and Management, 22, 1142-1159. https://doi.org/10.3846/jbem.2021.15047 |
| [22] | 高举红, 张芯睿. C2M平台生态系统价值共创演化博弈分析[J]. 天津大学学报(社会科学版), 2023, 25(5): 426-441. |
| [23] | Panico, C. and Cennamo, C. (2020) User Preferences and Strategic Interactions in Platform Ecosystems. Strategic Management Journal, 43, 507-529. https://doi.org/10.1002/smj.3149 |
| [24] | 何琦, 胡斌, 王如意. 平台动态激励、消费采纳与数字内容创新——基于三方主体演化博弈分析[J]. 运筹与管理, 2022, 31(9): 41-48. |
