|
E-Commerce Letters 2025
囚徒困境视角下餐饮店之间的价格博弈分析
|
Abstract:
垄断市场是指在特定的市场环境中,某个产品或服务的市场份额被极少数的企业所占有,且这些企业之间的生产和价格变动会引起其他企业的连锁反应。考虑到有限地理空间内的餐饮店以服务该区域的客流为主,当有限地理区域内某类餐饮店(如重庆火锅)数量极少时,它们在市场上的地位可以近似看作垄断寡头,而这样相对封闭的市场也可将其近似地看作是垄断市场。本文以特定地理区域内生产同类产品的两家虚拟餐饮店作为研究对象,运用改进的古诺模型,从囚徒困境的视角讨论餐饮店之间的定价行为(合作与非合作)以及采取这些行为所导致的结果,为理解餐饮行业的竞争行为提供了新的视角。
A monopoly market is defined as a market environment in which a product or service’s market share is held by only a very limited number of firms, and where changes in production and pricing by these firms trigger chain reactions among other firms. Considering that restaurants in a limited geographical area primarily serve the local customer flow, when the number of a particular type of restaurant (e.g., Chongqing hot pot restaurants) in such an area is extremely limited, their market position can be approximated as that of a monopoly oligopoly, and this relatively closed market may also be regarded as a monopoly market. This study takes two virtual restaurants producing similar products in a specified geographical area as its research subjects, applies an Adapted Cournot model, and, from the perspective of the Prisoner’s Dilemma, discusses the pricing behaviors (both cooperative and non-cooperative) among these restaurants and the outcomes resulting from these behaviors. The analysis provides a new perspective for understanding competitive behavior in the restaurant industry.
[1] | 孙敏. 对寡头垄断市场的发展分析[J]. 价值工程, 2020, 39(20): 113-116. |
[2] | 王若冰. 寡头垄断市场博弈行为分析——以我国电信行业为例[J]. 河北企业, 2014(6): 68-69. |
[3] | 崔芹芹. 石油化工企业寡头垄断分析[J]. 福建质量管理, 2017(17): 12-13. |
[4] | 邵全权, 王博. 保险市场竞争程度与市场结构的关系研究[J]. 财经问题研究, 2009(3): 35-41. |
[5] | List, J.A. (2006) Friend or Foe? A Natural Experiment of the Prisoner’s Dilemma. Review of Economics and Statistics, 88, 463-471. https://doi.org/10.1162/rest.88.3.463 |
[6] | 刘小山, 唐晓嘉. 基于囚徒困境博弈的理性、信息与合作分析[J]. 西南大学学报(社会科学版), 2019, 45(1): 21-30. |
[7] | Axelrod, R. and Hamilton, W.D. (1981) The Evolution of Cooperation. Science, 211, 1390-1396. https://doi.org/10.1126/science.7466396 |
[8] | Dixit, A.K. and Nalebuff, B.J. (1993) Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life. WW Norton & Company. |
[9] | 邓福光, 邓亚昊. 古诺模型的应用[J]. 科学与财富, 2012(3): 10-11. |
[10] | 陈迪辉, 唐杰, 李博超. 浅析古诺双寡头模型的实际应用[J]. 科技视界, 2014(24): 184. |
[11] | Tirole, J. (1988) The Theory of Industrial Organization. MIT Press. |
[12] | 刘霖, 刘韧. 多企业纵向差异化竞争的博弈分析——局部纳什均衡与全局纳什均衡[J]. 中央财经大学学报, 2022(10): 85-93. |
[13] | 郭佳臻. 综述纳什均衡与帕累托最优的冲突——囚徒困境(Prison Dilemma) [J]. 现代经济信息, 2011(24): 309. |