“枫桥谷仓”品牌包装设计
“Fengqiao Granary” Brand Packaging Design

本研究聚焦于枫桥地区谷类产业，探讨如何通过品牌化策略和创新包装设计，提升枫桥谷类产品的市场竞争力，探索地域产业品牌包装设计创新思路，挖掘枫桥谷类品牌的发展潜力。通过对枫桥谷类品牌的市场现状分析，结合谷类品牌包装设计的成功案例，提取其中的关键因素与共性，作为指导方案制定的基础，以地域特色产业与现代设计的深度融合，提取枫桥特色和谷物特征，创新枫桥地域产业包装设计，增强地域产业的市场竞争力。
This study focuses on the cereal industry in the Fengqiao area, discusses how to enhance the market competitiveness of Fengqiao cereal products through branding strategy and innovative packaging design, explores innovative ideas of regional industrial brand packaging design, and taps the development potential of the Fengqiao cereal brand. Through the analysis of the market status of the Fengqiao cereal brand, combined with the successful cases of cereal brand packaging design, the key factors and commonalities are extracted as the basis for guiding the formulation of the program. With the deep integration of regional characteristics industry and modern design, the characteristics of Fengqiao and cereal are extracted, and the packaging design of the Fengqiao regional industry is innovated to enhance the market competitiveness of the regional industry.