贵州省数字文旅与电子商务融合发展研究
Research on the Integrated Development of Digital Cultural Tourism and E-Commerce in Guizhou Province

当今数字经济蓬勃发展，文旅产业与电子商务的融合发展成为推动区域经济增长、促进文化传播与消费升级的重要路径。贵州凭借其丰富的自然景观和人文景观资源，为其发展数字文旅奠定了坚实基础。近年来，贵州充分利用大数据产业发展优势，不断完善电商基础设施建设，促进电商行业发展，并积极推进数字文旅和电子商务融合发展且取得了一定成果。但仍面临着基础设施薄弱和数字技术难题；文旅产品同质化明显，缺乏文化IP深度开发；缺乏既懂文旅又懂电商和数字技术的复合型人才以及存在数据隐私安全等问题。因此本文聚焦于贵州省数字文旅与电子商务融合发展现状以及面临的一些现实困境并有针对性地提出优化路径。以期推动贵州省数字文旅与电子商务深度融合，实现产业链协同共进，为贵州数字经济发展注入新动力。
Today, the digital economy is booming, and the integrated development of the cultural tourism industry and e-commerce has become an important path to promote regional economic growth, cultural dissemination and consumption upgrade. With its rich natural and cultural landscape resources, Guizhou has laid a solid foundation for the development of digital cultural tourism. In recent years, Guizhou has fully utilized the advantages of the big data industry, continuously improved the construction of e-commerce infrastructure, promoted the development of the e-commerce industry, and actively promoted the integrated development of digital cultural tourism and e-commerce, achieving certain results. However, it still faces challenges such as weak infrastructure and digital technology difficulties; the tourism and cultural products are highly homogeneous, lacking in-depth development of cultural IPs; there is a shortage of composite talents who are proficient in both tourism and cultural industries as well as e-commerce and digital technologies; and there are also issues related to data privacy and security. Therefore, this article focuses on the current situation and some practical difficulties of the integrated development of digital cultural tourism and e-commerce in Guizhou Province, and proposes targeted optimization paths. It aims to promote the deep integration of digital cultural tourism and e-commerce in Guizhou Province, achieve the coordinated development of the industrial chain, and inject new impetus into the digital economic development of Guizhou.