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E-Commerce Letters 2025
人机交互技术对企业决策质量的影响
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Abstract:
在当前数字化浪潮中,DeepSeek等AI大模型的人机交互技术通过高效的信息整合与智能分析,为企业在复杂市场环境中快速应变提供了有力支持。本文旨在探讨人机交互技术对企业决策质量的影响,同时分析外部环境动荡性作为调节变量以及组织氛围作为中介变量在这一过程中的作用。通过对相关文献的回顾与梳理,本文构建了包含人机交互技术(X变量)、企业决策质量(Y变量)、外部环境(W调节变量)和组织氛围(M中介变量)的理论模型。通过实证研究,本文验证了理论模型中的假设关系,发现人机交互技术对企业决策质量具有显著正向影响,且这一影响受到外部环境动荡性的调节和组织氛围的中介作用。具体而言,外部环境动荡性影响人机交互技术对企业决策质量的作用路径,而组织氛围则作为人机交互技术与决策质量之间的桥梁,影响着决策质量。本文的研究结果不仅丰富了人机交互技术和企业决策质量领域的理论研究,也为企业实践提供了有益的指导和启示。
In the current digital wave, human-computer interaction (HCI) technologies, such as those based on AI models like DeepSeek, have significantly enhanced the scientific nature and accuracy of corporate decision-making through efficient information integration and intelligent analysis. This has provided strong support for companies to respond quickly to complex market environments. This study aims to explore the impact of HCI technology on corporate decision quality, as well as the role of environmental turbulence as a moderating variable and organizational climate as a mediating variable in this process. By reviewing and synthesizing relevant literature, this study constructs a theoretical model that includes HCI technology (X variable), corporate decision quality (Y variable), environmental turbulence (W moderating variable), and organizational climate (M mediating variable). Through empirical research, the study verifies the hypothesized relationships in the theoretical model, finding that HCI technology has a significant positive impact on corporate decision quality, which is moderated by environmental turbulence and mediated by organizational climate. Specifically, environmental turbulence affects the path through which HCI technology impacts corporate decision quality, while organizational climate serves as a bridge between HCI technology and decision quality. The results of this study not only enrich the theoretical research on HCI technology and corporate decision quality but also provide valuable guidance and insights for corporate practice.
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