农村电子商务对乡村振兴的推动作用与实施路径研究
Research on the Promoting Role and Implementation Path of Rural E-Commerce in Rural Revitalization

农村电子商务凭借其独特优势，在乡村振兴进程中发挥着关键推动作用。它促进产业融合，推动农业现代化；拓宽增收渠道，助力农民致富；同时改善乡村治理，促进城乡融合。然而，现阶段农村电子商务的发展尚存在基础设施薄弱，物流配送效率低，综合性电商人才匮乏以及电商模式创新不足等问题。因此，在实施路径方面，需全力推进农村信息化基础设施的完善工作，提升农村信息化的整体水平；建立完善的农村电子商务物流体系，确保物流能够畅通无阻；培养农村电子商务人才；探索“电商 + 农业”“电商 + 旅游”等融合发展模式。本研究深入剖析农村电子商务推动乡村振兴战略的内在逻辑与具体路径，为乡村振兴实践提供理论支撑与实践指导，助力农村经济实现高质量发展。
Rural e-commerce, with its unique advantages, is playing a crucial role in promoting rural revitalization by facilitating industrial integration and propelling the modernization of agriculture, while also broadening income—increasing channels to help farmers prosper, improving rural governance, and promoting the integration of urban and rural areas. However, the development of rural e-commerce at the current stage still faces several challenges, including weak infrastructure, low logistics delivery efficiency, a shortage of comprehensive e-commerce talents, and insufficient innovation in e-commerce models. Therefore, in terms of implementation, efforts must be made to improve the information infrastructure in rural areas and enhance the overall level of rural informatization, establish a sound rural e-commerce logistics system to ensure smooth logistics operations, cultivate talents in rural e-commerce, and explore integrated development models such as “e-commerce + agriculture” and “e-commerce + tourism”. This study deeply analyzes the internal logic and specific pathways through which rural e-commerce promotes the rural revitalization strategy, providing theoretical support and practical guidance for the implementation of rural revitalization and helping to achieve high-quality development of the rural economy.