“村超”电商经济的成功经验及其扩散路径研究
Study on the Successful Experience and Diffusion Path of “Village Super” E-Commerce Economy

“村超”是集体育、文化和经济于一体的产品，它的出现为榕江县带来崭新的一面。本文聚焦于“村超”电商经济这一新兴现象，深入剖析其成功经验，并探讨其扩散路径。通过案例分析和相关数据的研究，揭示“村超”电商经济在品牌塑造、产业融合、网络营销等方面的独特做法。同时，结合区域发展理论和市场营销原理，提出“村超”电商经济向其他地区扩散的可行路径，旨在为推动更多乡村地区借助电商实现经济发展提供参考和借鉴。
“Village super” is a product that integrates sports, culture, and the economy, and its appearance brings a new side to Rongjiang County. This paper focuses on the emerging phenomenon of the “village super” e-commerce economy, deeply analyzes its successful experience, and discusses its diffusion path. Through case analysis and related data research, it reveals the unique practices of the “village super” e-commerce economy in brand building, industry integration, network marketing and so on. At the same time, combining the theory of regional development and the principle of marketing, the feasible path for the diffusion of the “village super” e-commerce economy to other regions is proposed, aiming to provide reference and reference for promoting more rural areas to achieve economic development with the help of e-commerce.