绿色跨境电商：可持续发展视角下的机遇与挑战
Green Cross-Border E-Commerce: Opportunities and Challenges from a Sustainable Development Perspective

本文基于可持续发展视角，探究绿色跨境电商面临的机遇与挑战。研究发现，其发展机遇众多，政策支持不断，消费者对绿色产品需求攀升，技术创新也带来新动力，国际合作还推动了绿色贸易发展。但与此同时，绿色跨境电商也面临着绿色标准不统一、成本控制难、跨境物流绿色化滞后以及专业人才匮乏等难题。针对这些问题，本文提出政府、企业、高校等多方协同的应对策略，旨在为行业发展提供理论与实践参考，助力绿色跨境电商实现可持续发展。
Based on the perspective of sustainable development, this article explores the opportunities and challenges faced by green cross-border e-commerce. The study finds that green cross-border e-commerce is presented with numerous opportunities, including continuous policy support, increasing consumer demand for green products, new impetus from technological innovation, and the promotion of green trade development through international cooperation. However, it also faces several challenges such as the lack of unified green standards, difficulties in cost control, the lag in greening of cross-border logistics, and a shortage of specialized talents. In response to these issues, this paper proposes collaborative strategies involving multiple stakeholders such as governments, enterprises, and universities, aiming to provide theoretical and practical references for the development of the industry and to help green cross-border e-commerce achieve sustainable development.