绿色物流在电商供应链管理中的发展路径研究
Research on the Development Path of Green Logistics in E-Commerce Supply Chain Management

供应链管理对电商运作效率起着十分重要的作用。在国家重视节能减排、可持续发展的大背景下，电商行业面临着迫切的绿色转型需求，作为电商企业转型的关键一环，绿色物流不仅能够在供应链上下游产业中协同产生显著的经济效益，而且可以在供应链管理新模式上进行有效创新。基于此，本文对绿色物流在电商供应链管理中的发展现状进行分析，并着重探究现阶段绿色物流在电商供应链管理中的发展模式。以京东、菜乌裹裹为代表的企业为切入点，分析绿色物流在供应链管理模式中的发展路径，最后，为现阶段绿色物流创新性发展提出建议，希望可以促进电商行业的转型，以推动生态环境与经济效益协调发展。
Supply chain management plays a crucial role in the efficiency of e-commerce operations. Against the backdrop of the country’s emphasis on energy conservation, emission reduction, and sustainable development, the e-commerce industry is facing an urgent need for green transformation. As a key part of e-commerce enterprise transformation, green logistics can not only generate significant economic benefits in the upstream and downstream industries of the supply chain, but also effectively innovate in new supply chain management models. Based on this, this article analyzes the current development status of green logistics in e-commerce supply chain management, and focuses on exploring the current development model of green logistics in e-commerce supply chain management. Starting from enterprises represented by JD.com and Caiwu Waibao, this paper analyzes the development path of green logistics in the supply chain management mode. Finally, suggestions are proposed for the innovative development of green logistics at the current stage, hoping to promote the transformation of the e-commerce industry and promote the coordinated development of the ecological environment and economic benefits.