数字技术赋能乡村文化振兴的价值意蕴、现实挑战及优化策略研究
Research on the Value Implications, Practical Challenges and Optimization Strategies of Digital Technology Empowering Rural Cultural Revitalization

乡村文化振兴构成了乡村振兴战略的核心要素与灵魂塑造工程，对于促进农业农村农民的现代化进程及社会主义文化强国的建设具有深远意义。随着数字技术的蓬勃兴起与数字乡村建设的加速推进，借助数字技术加速乡村文化的现代化转型，为乡村文化振兴开辟了新的持久动力源泉。这一过程旨在实现乡村文化与数字技术的深度融合，创新乡村文化事业与文化产业的新模式，以应对民众日益增长且日益多样化的文化需求，为乡村振兴、数字中国战略及文化强国目标的实现奠定坚实基础。在乡村振兴战略全面实施的当下，深入探究数字技术如何有效赋能乡村文化振兴的实践策略，不仅能够充分发挥数字技术的独特优势，还能为乡村发展持续注入生机与活力，推动乡村文化振兴迈向新台阶。
The revitalization of rural culture constitutes a core element and a soul-casting project of the rural revitalization strategy, which holds profound significance for promoting the modernization of agriculture, rural areas, and farmers as well as the construction of a socialist cultural power. With the vigorous rise of digital technology and the accelerated advancement of digital rural construction, leveraging digital technology to accelerate the modern transformation of rural culture has opened up new and lasting sources of power for rural cultural revitalization. This process aims to achieve a deep integration of rural culture and digital technology, innovate new models for rural cultural undertakings and industries, and respond to the increasingly diverse and growing cultural demands of the people, laying a solid foundation for the realization of rural revitalization, the digital China strategy, and the goal of a cultural power. In the current context of the comprehensive implementation of the rural revitalization strategy, in-depth exploration of practical strategies for effectively empowering rural cultural revitalization through digital technology not only fully leverages the unique advantages of digital technology but also continuously injects vitality and vigor into rural development, propelling rural cultural revitalization to a new level.