跨境电商供应链困境与发展研究
Research on the Dilemma and Development of Cross-Border E-Commerce Supply Chain

本文探讨了跨境电商供应链的现状与挑战，分析了全球化管理中的供应链协调、物流体系瓶颈、支付结算风险及品牌溢价难题。随着数字经济的发展，跨境电商的供应链呈现数字化、智能化、平台化趋势，但面临人才短缺、技术欠缺等制约因素。为优化跨境电商供应链，文章提出了构建全球化供应链体系、强化跨境物流网络、健全支付与合规体系、打造品牌价值和提升用户信任等策略。加强产学研合作，培养复合型人才，推动行业的智能化转型，从而提升跨境电商的整体竞争力与运营效率。
This paper discusses the current situation and challenges of cross-border e-commerce supply chain, and analyzes the problems of supply chain coordination, logistics system bottleneck, payment and settlement risk and brand premium in global management. With the development of digital economy, the supply chain of cross-border e-commerce shows a trend of digitalization, intelligence and platform, but it is faced with constraints such as shortage of talents and lack of technology. In order to optimize the cross-border e-commerce supply chain, the paper puts forward strategies such as building a global supply chain system, strengthening the cross-border logistics network, improving the payment and compliance system, building brand value and enhancing user trust. Strengthen industry-university-research cooperation, cultivate compound talents, and promote the intelligent transformation of the industry, so as to improve the overall competitiveness and operational efficiency of cross-border e-commerce.