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泰国深度体验式旅游开发策略研究
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Abstract:
本文基于体验经济理论的视角探索深度体验式旅游本质，通过问卷调查分析目前赴泰游客体验兴趣点、体验深度和旅游目的，并以剖析中国游客赴泰国旅游市场的现状及相关旅游项目存在的问题为出发点，紧密结合泰国的特色资源与文化底蕴，探索泰国深度体验式旅游新策略，旨为两国旅游业的共赢发展提供新思路。
Based on the perspective of experience economy theory, this paper explores the essence of in-depth experiential tourism, analyzes the current experience interests, experience depth and tourism purpose of tourists going to Thailand through a questionnaire survey, and analyzes the current situation of Chinese tourists’ tourism market in Thailand and the problems existing in related tourism projects, and closely combines Thailand’s characteristic resources and cultural heritage to explore new strategies for in-depth experiential tourism in Thailand, aiming to provide new ideas for the win-win development of the tourism industry of the two countries.
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