凤翔泥塑艺术特征与产品创新
The Artistic Characteristics and Product Innovation of Fengxiang Clay Sculpture

凤翔泥塑作为非物质文化遗产，不仅在陕西省内知晓，在海外也受到许多人的欣赏。作为非物质文化遗产，除了其自身存在的艺术特点外，应探究其如何实现更大的商业价值以宣传中国的传统文化，文创产品的兴起为凤翔泥塑提供了一条路径，文化IP产业为不少传统文化注入新活力。
Fengxiang clay sculpture, as an intangible cultural heritage, is not only known within Shaanxi Province, but also appreciated by many people overseas. As intangible cultural heritage, in addition to its own artistic characteristics, we should explore how it can achieve greater commercial value to promote traditional Chinese culture. The rise of cultural and creative products has provided a path for Fengxiang clay sculpture, and the cultural IP industry has injected new vitality into many traditional cultures.