跨境电商英语沟通策略在经贸实务中的应用
The Application of Cross-Border E-Commerce English Communication Strategies in Economic and Trade Practices

跨境电商的快速发展使得英语沟通成为连接全球市场的关键，语言和文化差异成为跨境电商沟通的主要障碍。本文旨在探讨跨境电商英语沟通的基础准备、有效沟通渠道建立及谈判策略，以提升沟通效率，促进交易成功。通过分析跨境电商英语沟通的特点，本文提出了解国际贸易术语、选用合适沟通工具、构建专业沟通框架、运用礼貌用语、设定谈判目标与底线以及灵活谈判等策略。实施上述策略后，跨境电商从业者能够更准确地理解客户需求，减少误解，提高客户满意度，推动交易顺利进行。跨境电商英语沟通是跨境电商业务成功的关键，通过充分准备和有效策略，从业者可以克服语言和文化障碍，实现与全球客户的顺畅沟通，推动跨境电商业务的持续发展。
The rapid development of cross-border e-commerce makes English communication become the key to connect the global market, and language and cultural differences become the main obstacles to cross-border e-commerce communication. The purpose of this paper is to explore the basic preparation, effective communication channel establishment and negotiation strategy of English communication in cross-border e-commerce for enhancing the communication efficiency and promoting the success of the transaction. By analyzing the characteristics of cross-border e-commerce English communication, this paper proposes the strategies of understanding international trade terminology, choosing appropriate communication tools, constructing a professional communication framework, applying polite phrases, setting negotiation goals and bottom lines, and negotiating flexibly. After implementing the above strategies, cross-border e-commerce practitioners are able to understand customer needs more accurately, reduce misunderstandings, improve customer satisfaction, and promote smooth transactions. English communication in cross-border e-commerce is the key to the success of cross-border e-commerce business. With adequate preparation and effective strategies, practitioners can overcome linguistic and cultural barriers, realize smooth communication with global customers, and promote the sustainable development of cross-border e-commerce business.