%0 Journal Article
%T 跨境电商英语沟通策略在经贸实务中的应用<br>The Application of Cross-Border E-Commerce English Communication Strategies in Economic and Trade Practices
%A 陈钰琦
%J Overseas English Testing: Pedagogy and Research
%P 31-35
%@ 2643-5470
%D 2025
%I Hans Publishing
%R 10.12677/oetpr.2025.71004
%X 跨境电商的快速发展使得英语沟通成为连接全球市场的关键&#65292;语言和文化差异成为跨境电商沟通的主要障碍。本文旨在探讨跨境电商英语沟通的基础准备、有效沟通渠道建立及谈判策略&#65292;以提升沟通效率&#65292;促进交易成功。通过分析跨境电商英语沟通的特点&#65292;本文提出了解国际贸易术语、选用合适沟通工具、构建专业沟通框架、运用礼貌用语、设定谈判目标与底线以及灵活谈判等策略。实施上述策略后&#65292;跨境电商从业者能够更准确地理解客户需求&#65292;减少误解&#65292;提高客户满意度&#65292;推动交易顺利进行。跨境电商英语沟通是跨境电商业务成功的关键&#65292;通过充分准备和有效策略&#65292;从业者可以克服语言和文化障碍&#65292;实现与全球客户的顺畅沟通&#65292;推动跨境电商业务的持续发展。<br>The rapid development of cross-border e-commerce makes English communication become the key to connect the global market, and language and cultural differences become the main obstacles to cross-border e-commerce communication. The purpose of this paper is to explore the basic preparation, effective communication channel establishment and negotiation strategy of English communication in cross-border e-commerce for enhancing the communication efficiency and promoting the success of the transaction. By analyzing the characteristics of cross-border e-commerce English communication, this paper proposes the strategies of understanding international trade terminology, choosing appropriate communication tools, constructing a professional communication framework, applying polite phrases, setting negotiation goals and bottom lines, and negotiating flexibly. After implementing the above strategies, cross-border e-commerce practitioners are able to understand customer needs more accurately, reduce misunderstandings, improve customer satisfaction, and promote smooth transactions. English communication in cross-border e-commerce is the key to the success of cross-border e-commerce business. With adequate preparation and effective strategies, practitioners can overcome linguistic and cultural barriers, realize smooth communication with global customers, and promote the sustainable development of cross-border e-commerce business.
%K 跨境电商&#65292
%K 英语沟通&#65292
%K 基础准备&#65292
%K 沟通渠道<br>Cross-Border E-Commerce
%K English Communication
%K Basic Preparation
%K Communication Channels
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=108591