This study involves an exploration of the evolving dynamics between Artificial Intelligence (AI)-generated and human-created artwork with a focus on consumer preference, perceived value, and emotional impact. Experiments were undertaken where participants were asked to evaluate and compare a series of human and AI-produced images without knowing the origins of each. Quantitative data revealed that although human artwork was preferred overall, AI-generated pieces were selected at a rate of nearly 45%, indicating a growing acceptance. Also, the experimental participants consistently assigned a higher monetary value to human art, suggesting that human-created pieces offered some perceptibility to an increase in perceived worth despite a lack of knowledge about the origin of the artwork by participants. Qualitative responses further highlighted the nuanced views of AI’s role in art, acknowledging its potential as a creative tool but cautioning against its use as a replacement for human-driven creativity. This study opens avenues for further exploration into how AI’s integration into creative fields could reshape artistic practices, valuation, and consumer perceptions/practices, and suggests a need for ethical considerations as AI continues to blur the lines between human and machine creativity.
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