中国男性向网络动漫中的女性形象研究——以腾讯视频中的中国男性向动漫为例
Research on Female Images in Online Animation by Chinese Male-Oriented—Taking the Chinese Male-Oriented Animation in Tencent Video as an Example

在我国动漫发展态势逐步向好的今天，为满足不同受众的需求，按照性别对受众进行划分无可厚非。但在以腾讯平台为主的网络动漫研究中发现，男性向网络动漫对女性的塑造有失偏颇，对于女性的形象塑造存在标签化、性化、物化、弱化等取向。这种对女性的不正确书写，不仅不能表现当代女性的风貌，更无益于弥合日益严峻的男女性别对立。网络动漫作为新兴的媒介，同过往的媒介一起塑造着社会性别，其中的教化作用也不容忽视。在对女性角色进行刻画时，男性向网络动漫应该摒弃男性凝视和套路化塑造，只有用去性别化的叙事方式，塑造更加独立、更能展示当下特征的女性，才能助力动漫作品进一步传播。
Today, Chinese animation development is gradually improving, it is understandable to divide audiences by gender to meet the needs of different audiences. However, in the research on network animation on the Tencent Video platform, it was found that male-oriented network animation has a biased portrayal of women, with stereotypes, sexualization, objectification, and trivialization of women’s images. This incorrect portrayal of women not only fails to show the current appearance of women, but also does not help to bridge the growing gender divide. As a new medium, network animation, along with past media, shapes social gender and its educational role cannot be ignored. In portraying female characters, male-oriented network animation should abandon male gaze and formulaic portrayal, and use gender-neutral narrative methods to create more independent and contemporary female characters, which can help promote the further dissemination of animation works.