依托学生社团的高校图书馆阅读推广活动品牌化建设实践研究——以中国海洋大学“‘一樱一念，一书一话’文创作品征集活动”为例
Research on Brand Building Practice of Reading Promotion Activities in University Libraries Based on Student Clubs—Taking the “‘One Sakura, One Reading, One Book, One Talk’ Cultural and Creative Works Collection Activity of Ocean University of China” as an Example

阅读推广活动的品牌化建设是高校图书馆扩大阅读推广活动影响力、促进阅读推广工作可持续发展的重要途径。学生社团是高校的有生力量，在开展阅读推广活动中发挥积极的作用。本文以中国海洋大学“‘一樱一念，一书一话’文创作品征集活动”为例，分析活动的策划、实施、宣传推广等品牌建设的关键环节，深入探讨依托学生社团的高校图书馆阅读推广活动品牌化建设的实践路径和策略，以期为高校图书馆阅读推广活动品牌化建设提供参考与借鉴。
The branding construction of reading promotion activities is an important way for university libraries to expand the influence of reading promotion activities and promote the sustainable development of reading promotion work. Student clubs are a vital force in universities and play an active role in promoting reading activities. This article takes the “One Sakura, One Thought, One Book, One Talk” cultural and creative works collection activity of Ocean University of China as an example to analyze the key links of brand building, such as planning, implementation, and promotion of the activity. It deeply explores the practical path and strategy of brand building for university library reading promotion activities relying on student clubs, in order to provide reference and inspiration for the brand building of university library reading promotion activities.