乡村振兴视域下农村电子商务发展的问题与策略研究
Research on the Problems and Strategies of Rural E-Commerce Development from the Perspective of Rural Revitalization

实施乡村振兴战略是新时代“三农”工作的重要抓手，其总目标是农业农村现代化。而农村电子商务作为实现乡村振兴战略的新引擎，是农业农村现代化的重要途径。农村电子商务发展对于推动农村产业转型升级、拓宽农民增收渠道、促进农村消费升级、推动农村信息化建设、助力乡村振兴战略实施等方面具有重要价值。然而在农村电子商务发展的过程中，仍然面临着产业支撑不足、人才供应不足、城乡信息不对称、监管体制不完善、区域发展不平衡等问题，针对这些问题提出相应的解决策略，对于推动农村电子商务健康可持续发展、进一步促进乡村全面振兴具有重要意义。
The implementation of the rural revitalization strategy is an important grip for the work regarding agriculture, rural areas, and farmers in the new era. Its overall goal is to achieve the modernization of agriculture and rural areas. Rural e-commerce, as a new engine for achieving the rural revitalization strategy, is a vital pathway to the modernization of agriculture and rural areas. The development of rural e-commerce has significant value in promoting the transformation and upgrading of rural industries, broadening channels for increasing farmers’ incomes, facilitating the upgrade of rural consumption, advancing the construction of rural informatization, and supporting the implementation of the rural revitalization strategy. However, in the process of rural e-commerce development, some challenges such as insufficient industrial supports, a shortage of talents supply, asymmetric urban-rural information, the imperfection of regulatory systems, and unbalanced regional development are still present. Proposing corresponding solutions to these issues is of great importance for accelerating the healthy and sustainable development of rural e-commerce and further advancing the comprehensive revitalization of rural areas.