农村电商助力乡村振兴发展探析——以山东省曹县为例
Analysis of Rural E-Commerce Helping Rural Revitalization and Development—A Case Study of Cao County, Shandong Province

乡村振兴战略是党的十九大提出的一项重大决策部署，旨在推动农业农村现代化，实现城乡区域协调发展，增强农民福祉和幸福感。农村电商作为数字经济的重要组成部分，是实施乡村振兴战略的重要手段和载体。本文旨在探讨农村电商在推动乡村振兴中的作用，以山东省曹县为具体案例进行深入分析。曹县作为全国农村电商的“领跑县”，通过电子商务的深入发展，实现了农村经济的转型升级和农民收入的显著增加。本文首先概述了农村电商的发展背景和意义，然后详细介绍了曹县在电商赋能乡村振兴方面的具体实践，包括基础设施建设、产业融合、品牌创建、人才引进等方面，并总结了曹县模式的成功经验和启示。
The rural revitalization strategy is a major decision and deployment put forward by the 19th National Congress of the Communist Party of China, aiming to promote agricultural and rural modernization, achieve coordinated urban and rural development, and enhance farmers’ well-being and sense of happiness. As an important part of the digital economy, rural e-commerce serves as a crucial means and platform for implementing the rural revitalization strategy. This paper aims to explore the role of rural e-commerce in promoting rural revitalization, taking Cao County of Shandong Province as a specific case for in-depth analysis. As the “leading county” of rural e-commerce in China, Cao County has realized the transformation and upgrading of rural economy and the significant increase of farmers’ income through the in-depth development of e-commerce. This paper first outlines the background and significance of the development of rural e-commerce, and then details the specific practice of Cao County in the rural revitalization of e-commerce, including infrastructure construction, industrial integration, brand creation, talent introduction, etc., and summarizes the successful experience and inspiration of Cao County model.