乡村振兴战略视域下农村电商的高质量发展路径研究
High-Quality Development Path Study of Rural E-Commerce under the Perspective of Rural Revitalization Strategy

乡村振兴战略为农村电商的发展铺就了广阔的道路，农村电商作为新时代下解决“三农”问题的有效手段，极大地促进了农产品的流通与销售，拓宽了农民的增收渠道，还带动了农村第二、三产业的协同发展。但也存在基础设施建设不完善、电商专业人才缺乏等困境，这些困境制约着农村电商的高质量发展。基于此，本文提出相应的应对策略，以期能够助力农村电商向高质量发展迈进，为乡村振兴战略的深入实施贡献力量。
The rural revitalization strategy has paved a broad road for the development of rural e-commerce. As an effective means to solve the problem of “three rural areas and farmers” in the new era, rural e-commerce has greatly promoted the circulation and sales of agricultural products, broadened the channels for farmers to increase their income, and also led to the coordinated development of rural second and third industries. However, there are also dilemmas such as imperfect infrastructure construction and lack of e-commerce professionals, which restrict the high-quality development of rural e-commerce. Based on this, this paper proposes corresponding coping strategies, in order to help rural e-commerce move forward to high-quality development and contribute to the in-depth implementation of rural revitalization strategy.