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E-Commerce Letters 2025
TikTok Shop泰国市场SWOT分析及对策研究
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Abstract:
随着跨境电商的发展，TikTok Shop依靠TikTok平台的用户基数庞大在泰国市场得到了迅速扩张。首先通过对泰国市场跨境电商规模的分析，发现其呈现出不断扩大的发展趋势。进一步地，对TikTok Shop在泰国市场进行了SWOT分析，发现其海外电商体系还不够完善、对本地市场还不够了解等等。因此，对TikTok Shop在泰国市场的发展路径提出相应建议措施并进行优化，以推动TikTok Shop在泰国市场份额的不断扩大。
With the development of cross-border e-commerce, TikTok Shop has been rapidly expanding in the Thai market relying on the large user base of the TikTok platform. Firstly, by analyzing the scale of cross-border e-commerce in the Thai market, it is found that it shows an expanding development trend. Further, a SWOT analysis of TikTok Shop in the Thai market reveals that its overseas e-commerce system is not perfect enough and it does not understand the local market well enough. Therefore, the development path of TikTok Shop in Thailand market is proposed to optimize the corresponding measures to promote the continuous expansion of TikTok Shop’s market share in Thailand.
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